E Mail Marketing

E mail marketing offers so many advantages over more traditional marketing communications. It is much faster as there is no printing, handling and mailing involved. From idea through execution to receipt can take as little as 24hours - and this timing is not influenced by the number of recipients. It costs far less - as little as £0.05 per person. It also produces a fast response as people typically open the e mail within an hour of receiving it. And guess what? With our software tracking we can let you know who has opened the e mail. And if there is an ezine attached we can tell you who has read which articles. With an e zine you have the flexibility of attaching different articles for different people, resulting in a newsletter which has been tailored to the individual.

E mail marketing and ezines also offer limitless opportunities for testing different messages and different offers, and we can give you the results the following day. Just imagine giving your sales team leads on a daily basis of people who you know have an interest a particular offer, because you know that they read about it the previous day.

Preparing an e mail letter or an ezine requires expertise and experience, just in the same way that preparing an advertising campaign does. There are a multitude of issues to consider from what goes in the 'subject' line of the covering e mail to opt-in / opt-out facilities to what tracking opportunities are available. We have the software capability not just to execute your mailings, but to provide you with sophisticated tracking.

A correctly executed e mail marketing campaign can produce response rates of 40% at a fraction of the cost of other marketing communications.

To find out more call Pamela Carvell on 01628 488335.

We provide this service in conjunction with LiaiseOnline Ltd.